Make Investing Less "Confusing", More
"Engaging"
We’re here to make building wealth feel positive—and doable.
“I opened an account… now what should I buy?”
So many never take the first step: they don’t know what to buy, or they’re afraid of losing money.
Accounts Left Unused (No Purchases)
Even after opening a NISA account, around 40% of holders never make a single purchase. The real bottleneck isn’t opening an account—it’s deciding what to buy.
FSA "NISA Usage Status (Sep 2025)"
People Who Say Investing Feels Difficult
The biggest blocker is psychological: “I don’t know enough” or “it sounds complicated.” What’s missing is guidance that lowers the mental barrier and helps anyone choose with confidence.
JITA "Survey on Investment Trusts"
A Third Option for Managing Your Money
Until now, managing risk well meant choosing between two paths: pay high fees to leave it to professionals, or invest your own time to learn it yourself.
Velpha offers a third option: manage with AI—together. We handle the heavy lifting—data collection, analysis, and portfolio monitoring—so you can focus on the final call. It’s professional-grade support with the satisfaction of choosing for yourself.
¥2,300 Trillion in Cash—As Inflation Makes a Comeback
For decades, Japan experienced very low inflation—and long periods of deflation—so holding cash often felt safe. But the environment has shifted. Prices are rising, and we’re entering an era where cash can quietly lose purchasing power.
Japanese households hold roughly ¥2,300 trillion in financial assets, and a large share still sits in cash and deposits—far more than in many other developed markets. Putting even a portion of this idle capital to work can help people protect their wealth and support healthier long-term growth.
Compiled from national statistics bureau data
Bank of Japan "Flow of Funds Accounts"
A Society Where Anyone Can Invest with Confidence
Investing isn’t just the moment you buy or sell. It’s an ongoing cycle: choose what fits you, track what’s changing, and adjust as markets evolve.
Our vision is to use technology to make this cycle simple, sustainable, and confidence-building—especially for first-time investors in Japan—so anyone can keep going without hesitation.